The National Honesty Index

10 days 50 states 10,000 Opportunities to Be Honest

Who's more honest? You or your friends?

This summer, Honest Tea set out to see how honest people were when no one appeared to be looking. To find out, we set up unmanned kiosks "selling" cold HONEST® beverages on the honor system. Use the Honesty Index to find out how you measure up and challenge your friends.

How the honesty index works

Describe Yourself

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Let's get started:

About You

* Required

Gender *

Tell us more about yourself:

Hair

Color:

Style:

Accessories

glasses:

hat:

vs

Describe Your Friend

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avatar_base
AL

Let's get started:

About Your Friend

* Required

Gender *

Tell us more about your friend:

Hair

Color:

Style:

facial hair:

Accessories

glasses:

hat:

Show me who ranks more honest

Start Over

Results

Infographic